UX NATION
Where design systems come alive, user journeys get smarter, and products connect with real people — simply.
83 : 03 : 07 : 41
Novembrer 13-15, 2025 — Amsterdam
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NOVEMBER 13-15, AMSTERDAM
The greatest UX summit
1
NOVEMBER 13-15, AMSTERDAM
The greatest UX summit
1
NOVEMBER 13-15, AMSTERDAM
The greatest UX summit
4,000+ Attendees
Join a vibrant community of over 4,000 designers, strategists, product leaders, and creative minds from around the world.
UX NATION 2025 is where bold ideas meet diverse perspectives — whether you're an industry veteran or just starting out.
4,000+ Attendees
Join a vibrant community of over 4,000 designers, strategists, product leaders, and creative minds from around the world.
UX NATION 2025 is where bold ideas meet diverse perspectives — whether you're an industry veteran or just starting out.
4,000+ Attendees
Join a vibrant community of over 4,000 designers, strategists, product leaders, and creative minds from around the world.
UX NATION 2025 is where bold ideas meet diverse perspectives — whether you're an industry veteran or just starting out.
Business Connects
Bridge the gap between design and business. Business Connects is our dedicated track for meaningful B2B conversations, product showcases, and strategic partnerships.
Whether you're seeking clients, collaborators, or investment opportunities, this is your gateway to new ventures.
Business Connects
Bridge the gap between design and business. Business Connects is our dedicated track for meaningful B2B conversations, product showcases, and strategic partnerships.
Whether you're seeking clients, collaborators, or investment opportunities, this is your gateway to new ventures.
Business Connects
Bridge the gap between design and business. Business Connects is our dedicated track for meaningful B2B conversations, product showcases, and strategic partnerships.
Whether you're seeking clients, collaborators, or investment opportunities, this is your gateway to new ventures.
Group Workshops
Dive deep into real-world challenges with our expert-led group workshops.
These hands-on sessions are designed to sharpen your UX skills, expand your toolkit, and foster team-based learning.
From research methods to prototyping, walk away with practical knowledge you can apply immediately.
Group Workshops
Dive deep into real-world challenges with our expert-led group workshops.
These hands-on sessions are designed to sharpen your UX skills, expand your toolkit, and foster team-based learning.
From research methods to prototyping, walk away with practical knowledge you can apply immediately.
Group Workshops
Dive deep into real-world challenges with our expert-led group workshops.
These hands-on sessions are designed to sharpen your UX skills, expand your toolkit, and foster team-based learning.
From research methods to prototyping, walk away with practical knowledge you can apply immediately.
Networking Cycles
Forge lasting connections in a uniquely structured networking format. Build your global network with ease, purpose, and momentum.
Through rotating sessions tailored by discipline and interest, Networking Cycles help you meet the right people—without the small talk fatigue.
Networking Cycles
Forge lasting connections in a uniquely structured networking format. Build your global network with ease, purpose, and momentum.
Through rotating sessions tailored by discipline and interest, Networking Cycles help you meet the right people—without the small talk fatigue.
Networking Cycles
Forge lasting connections in a uniquely structured networking format. Build your global network with ease, purpose, and momentum.
Through rotating sessions tailored by discipline and interest, Networking Cycles help you meet the right people—without the small talk fatigue.
Careful, seats are running out fast
Careful, seats are running out fast
The UX Event
Join an entire ecosytem where one benefits from another, seamlessly.
The UX Event
Join an entire ecosytem where one benefits from another, seamlessly.
The UX Event
Join an entire ecosytem where one benefits from another, seamlessly.
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Designers
Are attending our conference every year and growing with it.
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Designers
Are attending our conference every year and growing with it.
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Designers
Are attending our conference every year and growing with it.
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Companies
Are registered for this edition, come and meet their teams.
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Companies
Are registered for this edition, come and meet their teams.
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Companies
Are registered for this edition, come and meet their teams.
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UX NATION TALKS
Meet our speakers
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UX NATION TALKS
Meet our speakers
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UX NATION TALKS
Meet our speakers
UX NATION 2025 is the leading European conference dedicated to the future of user experience, design thinking, and digital innovation. Taking place this November in the heart of Amsterdam, the event brings together over 4,000 UX professionals for three days of insight, creativity, and exchange.
Our lineup of talks features visionary keynotes, expert panels, and case studies from some of the brightest minds in UX and product design. Expect in-depth sessions that cover everything from AI-powered interfaces and ethical design, to accessibility, inclusive research, and the art of storytelling in product development.
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WHAT'S THE GOSSIP
Conference Highlights
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WHAT'S THE GOSSIP
Conference Highlights
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WHAT'S THE GOSSIP
Conference Highlights
UI and UX design talks that move the needle
Get inspired by a full day of keynotes and expert sessions that go beyond theory. Discover bold ideas, real-world case studies, and practical lessons
from leading voices in UX, product design, and digital strategy
All content is curated to elevate your thinking and expand your craft.
4.4K
Attendees
UI and UX design talks that move the needle
Get inspired by a full day of keynotes and expert sessions that go beyond theory. Discover bold ideas, real-world case studies, and practical lessons
from leading voices in UX, product design, and digital strategy
All content is curated to elevate your thinking and expand your craft.
4.4K
Attendees
UI and UX design talks that move the needle
Get inspired by a full day of keynotes and expert sessions that go beyond theory. Discover bold ideas, real-world case studies, and practical lessons
from leading voices in UX, product design, and digital strategy
All content is curated to elevate your thinking and expand your craft.
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TICKETS
Get your Tickets
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TICKETS
Get your Tickets
4
TICKETS
Get your Tickets
Super Early
$199
per attendee
Buy Ticket
What's included
Community breakfast x2
Community lunch x3
1 Workshop included
Hot and cool drinks
Snacks
Early
Plan name
Plan name
$249
per attendee
Buy Ticket
What's included
Community breakfast x2
Community lunch x3
1 Workshop included
Hot and cool drinks
Snacks
Regular
$349
per attendee
Buy Ticket
What's included
Community breakfast x2
Community lunch x3
1 Workshop included
Hot and cool drinks
Snacks
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WHAT HAPPENS WHEN
Conference Program
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WHAT HAPPENS WHEN
Conference Program
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WHAT HAPPENS WHEN
Conference Program
Day 1
Day 1
Day 1
09:00 am - 09:30 am
Registration
Main Hall E
09:00 am - 09:30 am
Registration
Main Hall E
09:00 am - 09:30 am
Registration
Main Hall E
09:30 am - 10:30 am
Inaugural conference
Auditorium B
Alec Shwartz
09:30 am - 10:30 am
Inaugural conference
Auditorium B
Alec Shwartz
09:30 am - 10:30 am
Inaugural conference
Auditorium B
Alec Shwartz
10:30 am - 11:15 am
The state of UX 2025
Auditorium B
Diego Navarro
10:30 am - 11:15 am
The state of UX 2025
Auditorium B
Diego Navarro
10:30 am - 11:15 am
The state of UX 2025
Auditorium B
Diego Navarro
11:15 am - 11:30 am
Quick break
Main Hall E
11:15 am - 11:30 am
Quick break
Main Hall E
11:15 am - 11:30 am
Quick break
Main Hall E
11:15 am - 12:00 pm
Exploring conception with AI
Auditorium B
James Osei
11:15 am - 12:00 pm
Exploring conception with AI
Auditorium B
James Osei
11:15 am - 12:00 pm
Exploring conception with AI
Auditorium B
James Osei
12:00 pm - 12:45 pm
Javascript / design compatibility
Auditorium B
Keera Stanley
12:00 pm - 12:45 pm
Design intelligence
Auditorium B
Keera Stanley
12:00 pm - 12:45 pm
Javascript / design compatibility
Auditorium B
Keera Stanley
01:00 pm - 02:00 pm
Community lunch
Main Hall C
01:00 pm - 02:00 pm
Community lunch
Main Hall C
01:00 pm - 02:00 pm
Community lunch
Main Hall C
02:00 pm - 02:45 pm
Newest UX patterns
Auditorium B
Marry Gallagher
02:00 pm - 02:45 pm
Newest UX patterns
Auditorium B
Marry Gallagher
02:00 pm - 02:45 pm
Newest UX patterns
Auditorium B
Marry Gallagher
02:45 pm - 03:30 pm
Can AI replace designers?
Auditorium B
Tomáš Havel
02:45 pm - 03:30 pm
Can AI replace designers?
Auditorium B
Tomáš Havel
02:45 pm - 03:30 pm
Can AI replace designers?
Auditorium B
Tomáš Havel
3:30 pm - 04:15 pm
Design systems and AI
Auditorium B
Farid El Khatib
3:30 pm - 04:15 pm
Design systems and AI
Auditorium B
Farid El Khatib
3:30 pm - 04:15 pm
Design systems and AI
Auditorium B
Farid El Khatib
Day 2
Day 2
Day 2
08:45 am - 09:30 am
Community breakfast
Main Hall D
08:45 am - 09:30 am
Community breakfast
Main Hall D
08:45 am - 09:30 am
Community breakfast
Main Hall D
09:30 am - 10:30 am
UX design and code generation
Conference Room B
Amira Bennett
09:30 am - 10:30 am
UX design and code generation
Conference Room B
Amira Bennett
09:30 am - 10:30 am
UX design and code generation
Conference Room B
Amira Bennett
10:30 am - 11:15 am
Defining intelligent personas
Conference Room C
Sophie Blanchette
10:30 am - 11:15 am
Defining intelligent personas
Conference Room C
Sophie Blanchette
10:30 am - 11:15 am
Defining intelligent personas
Conference Room C
Sophie Blanchette
11:15 am - 11:30am
Quick break
Main Hall D
11:15 am - 11:30am
Quick break
Main Hall D
11:15 am - 11:30am
Quick break
Main Hall D
11:15 am - 12:00 pm
Questioning flowchart data
Conference Room B
Leila Choudhury
11:15 am - 12:00 pm
Questioning flowchart data
Conference Room B
Leila Choudhury
11:15 am - 12:00 pm
Questioning flowchart data
Conference Room B
Leila Choudhury
12:00 pm - 12:45 pm
Introdicing the new Figma
Conference Room C
Mira Tanaka
12:00 pm - 12:45 pm
Introdicing the new Figma
Conference Room C
Mira Tanaka
12:00 pm - 12:45 pm
Introdicing the new Figma
Conference Room C
Mira Tanaka
01:00 pm - 02:00 pm
Community lunch
Main Hall E
01:00 pm - 02:00 pm
Community lunch
Main Hall E
01:00 pm - 02:00 pm
Community lunch
Main Hall E
02:00 pm - 02:45 pm
Is design even a thing?
Auditorium B
Adam Whattle
02:00 pm - 02:45 pm
Is design even a thing?
Auditorium B
Adam Whattle
02:00 pm - 02:45 pm
Is design even a thing?
Auditorium B
Adam Whattle
02:45 pm - 03:30 pm
UI and UX in the era of AI
Auditorium C
Andrew Johnson
02:45 pm - 03:30 pm
UI and UX in the era of AI
Auditorium C
Andrew Johnson
02:45 pm - 03:30 pm
UI and UX in the era of AI
Auditorium C
Andrew Johnson
3:30 pm - 04:15 pm
Introducing Flatster
Conference Room D
Anthony Marella
3:30 pm - 04:15 pm
Introducing Flatster
Conference Room D
Anthony Marella
3:30 pm - 04:15 pm
Introducing Flatster
Conference Room D
Anthony Marella
Day 3
Day 3
Day 3
08:45 am - 09:30 am
Community breakfast
Main Hall D
08:45 am - 09:30 am
Community breakfast
Main Hall D
08:45 am - 09:30 am
Community breakfast
Main Hall D
09:30 am - 10:30 am
Thoughts on vibe coding
Auditorium A
Diego Navarro
09:30 am - 10:30 am
Thoughts on vibe coding
Auditorium A
Diego Navarro
09:30 am - 10:30 am
Thoughts on vibe coding
Auditorium A
Diego Navarro
10:30 am - 11:15 am
The future of UX
Auditorium C
Alec Shwartz
10:30 am - 11:15 am
The future of UX
Auditorium C
Alec Shwartz
10:30 am - 11:15 am
The future of UX
Auditorium C
Alec Shwartz
11:15 am - 11:30am
Quick break
Main Hall D
11:15 am - 11:30am
Quick break
Main Hall D
11:15 am - 11:30am
Quick break
Main Hall D
11:15 am - 12:00 pm
Do we need design systems?
Conference Room A
Clara Vogel
11:15 am - 12:00 pm
Do we need design systems?
Conference Room A
Clara Vogel
11:15 am - 12:00 pm
Do we need design systems?
Conference Room A
Clara Vogel
12:00 pm - 12:45 pm
Code and design are getting closer
Auditorium C
James Osei
12:00 pm - 12:45 pm
The UX Pinnacle
Auditorium C
James Osei
12:00 pm - 12:45 pm
Code and design are getting closer
Auditorium C
James Osei
01:00 pm - 02:00 pm
Community lunch
Main Hall E
01:00 pm - 02:00 pm
Community lunch
Main Hall E
01:00 pm - 02:00 pm
Community lunch
Main Hall E
02:00 pm - 02:45 pm
Summit recommendations
Auditorium B
Andrew Bolton
02:00 pm - 02:45 pm
Summit recommendations
Auditorium B
Andrew Bolton
02:00 pm - 02:45 pm
Summit recommendations
Auditorium B
Andrew Bolton
02:45 pm - 03:30 pm
Community connect
Auditorium C
Fabiano Grieto
02:45 pm - 03:30 pm
Community connect
Auditorium C
Fabiano Grieto
02:45 pm - 03:30 pm
Community connect
Auditorium C
Fabiano Grieto
3:30 pm - 04:15 pm
Conference Closure
Auditorium B
Alec Shwartz
3:30 pm - 04:15 pm
Conference Closure
Auditorium B
Alec Shwartz
3:30 pm - 04:15 pm
Conference Closure
Auditorium B
Alec Shwartz
Careful, seats are running out fast
Careful, seats are running out fast
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RECAP 2024
2024 Highlights
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RECAP 2024
2024 Highlights
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RECAP 2024
2024 Highlights
AI transforming UX design
One of the most compelling themes at UX Nation 2024 was the major influence of generative AI across the UX landscape. Speakers from top-tier companies, including Amazon, Google, Canva, and Figma, demonstrated how GenAI tools are increasingly used to automate tedious tasks.
AI transforming UX design
One of the most compelling themes at UX Nation 2024 was the major influence of generative AI across the UX landscape. Speakers from top-tier companies, including Amazon, Google, Canva, and Figma, demonstrated how GenAI tools are increasingly used to automate tedious tasks.
AI transforming UX design
One of the most compelling themes at UX Nation 2024 was the major influence of generative AI across the UX landscape. Speakers from top-tier companies, including Amazon, Google, Canva, and Figma, demonstrated how GenAI tools are increasingly used to automate tedious tasks.
Reviving human-centric methods
Amid the high-tech buzz, UX Nation also emphasized timeless, human-centered strategies. A notable talk from a UX lead at Google spotlighted the “coaching mindset” in design leadership — focusing on mentorship, psychological safety, and cultivating growth in teams.
Reviving human-centric methods
Amid the high-tech buzz, UX Nation also emphasized timeless, human-centered strategies. A notable talk from a UX lead at Google spotlighted the “coaching mindset” in design leadership — focusing on mentorship, psychological safety, and cultivating growth in teams.
Reviving human-centric methods
Amid the high-tech buzz, UX Nation also emphasized timeless, human-centered strategies. A notable talk from a UX lead at Google spotlighted the “coaching mindset” in design leadership — focusing on mentorship, psychological safety, and cultivating growth in teams.
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CHECK THE MEDIA
Press Releases
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CHECK THE MEDIA
Press Releases
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CHECK THE MEDIA
Press Releases
A New Flagship Conference for the Future of Design
Amsterdam, Netherlands - TNW (The Next Web), a global leader in tech media and innovation events, proudly announces the launch of UX Nation 2025, a new international conference dedicated to user experience, product design, and the future of digital interaction.
Taking place November 13-15 at the iconic Beurs van Berlage in Amsterdam, UX Nation will bring together designers, product leaders, researchers, and creative technologists from across the world.
Released on July 7th, 2025
Read full article
A New Global Event for Product Innovators
TechCrunch is thrilled to announce UX Nation 2025, a brand-new conference dedicated to the craft, strategy, and future of user experience.
Set to take place on November 13-15, 2025 in Amsterdam, this two-day experience will bring together the brightest minds in design, research, and product development to explore what’s next in digital interaction.
Released on June 14th, 2025
Read full article
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UX NATION BLOG
Latest News
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UX NATION BLOG
Latest News
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UX NATION BLOG
Latest News
The Greatest UX Summit
Connect with an outstanding community, attend incredible talks. Let's build the future of UX together.
Careful, seats are running out fast
The Greatest UX Summit
Connect with an outstanding community, attend incredible talks. Let's build the future of UX together.
Careful, seats are running out fast
The Greatest UX Summit
Connect with an outstanding community, attend incredible talks. Let's build the future of UX together.
Careful, seats are running out fast