Where design systems come alive, user journeys get smarter, and products connect with real people — simply.
Novembrer 13-15, 2025 — Amsterdam
1
NOVEMBER 13-15, AMSTERDAM
The greatest UX summit
4,000+ Attendees
Join a vibrant community of over 4,000 designers, strategists, product leaders, and creative minds from around the world.
UX NATION 2025 is where bold ideas meet diverse perspectives — whether you're an industry veteran or just starting out.
Business Connects
Bridge the gap between design and business. Business Connects is our dedicated track for meaningful B2B conversations, product showcases, and strategic partnerships.
Whether you're seeking clients, collaborators, or investment opportunities, this is your gateway to new ventures.
Group Workshops
Dive deep into real-world challenges with our expert-led group workshops.
These hands-on sessions are designed to sharpen your UX skills, expand your toolkit, and foster team-based learning.
From research methods to prototyping, walk away with practical knowledge you can apply immediately.
Networking Cycles
Forge lasting connections in a uniquely structured networking format. Build your global network with ease, purpose, and momentum.
Through rotating sessions tailored by discipline and interest, Networking Cycles help you meet the right people—without the small talk fatigue.
Careful, seats are running out fast
The UX Event
Join an entire ecosytem where one benefits from another, seamlessly.
0+
0+
Designers
Are attending our conference every year and growing with it.
0+
0+
Companies
Are registered for this edition, come and meet their teams.
2
UX NATION TALKS
Meet our speakers
UX NATION 2025 is the leading European conference dedicated to the future of user experience, design thinking, and digital innovation. Taking place this November in the heart of Amsterdam, the event brings together over 4,000 UX professionals for three days of insight, creativity, and exchange.
Our lineup of talks features visionary keynotes, expert panels, and case studies from some of the brightest minds in UX and product design. Expect in-depth sessions that cover everything from AI-powered interfaces and ethical design, to accessibility, inclusive research, and the art of storytelling in product development.
3
WHAT'S THE GOSSIP
Conference Highlights
4
TICKETS
Get your Tickets
Super Early
$199
per attendee
Buy Ticket
What's included
Community breakfast x2
Community lunch x3
1 Workshop included
Hot and cool drinks
Snacks
$249
per attendee
Buy Ticket
What's included
Community breakfast x2
Community lunch x3
1 Workshop included
Hot and cool drinks
Snacks
Regular
$349
per attendee
Buy Ticket
What's included
Community breakfast x2
Community lunch x3
1 Workshop included
Hot and cool drinks
Snacks
5
RECAP 2024
2024 Highlights
AI transforming UX design
One of the most compelling themes at UX Nation 2024 was the major influence of generative AI across the UX landscape. Speakers from top-tier companies, including Amazon, Google, Canva, and Figma, demonstrated how GenAI tools are increasingly used to automate tedious tasks.
Reviving human-centric methods
Amid the high-tech buzz, UX Nation also emphasized timeless, human-centered strategies. A notable talk from a UX lead at Google spotlighted the “coaching mindset” in design leadership — focusing on mentorship, psychological safety, and cultivating growth in teams.
6
CHECK THE MEDIA
Press Releases
A New Flagship Conference for the Future of Design
Amsterdam, Netherlands - TNW (The Next Web), a global leader in tech media and innovation events, proudly announces the launch of UX Nation 2025, a new international conference dedicated to user experience, product design, and the future of digital interaction.
Taking place November 13-15 at the iconic Beurs van Berlage in Amsterdam, UX Nation will bring together designers, product leaders, researchers, and creative technologists from across the world.
Released on July 7th, 2025
Read full article
A New Global Event for Product Innovators
TechCrunch is thrilled to announce UX Nation 2025, a brand-new conference dedicated to the craft, strategy, and future of user experience.
Set to take place on November 13-15, 2025 in Amsterdam, this two-day experience will bring together the brightest minds in design, research, and product development to explore what’s next in digital interaction.
Released on June 14th, 2025
Read full article
7
UX NATION BLOG
