Context
Loop offers daily audio sessions for stress relief, focus, and sleep. The product lives entirely in sound — the brand needed to reflect clarity and calm, without relying on clichés of the wellness industry.
Our approach
We centered the brand around the experience of listening — loops, repetition, subtle movement. The name Loop references both the product’s structure and the rhythm of daily life.
We aimed for minimalism with soul: a visual language that feels soft, meditative, and modern.
Visual identity
The logo is circular, continuous, and adaptable — a wordmark that subtly loops into itself. Soft gradients, warm neutrals, and rounded sans-serif typography created a feeling of weightless calm. Motion design played a key role in the brand system, echoing sound waves and breath cycles.
Outcome
Loop launched with high retention and strong early reviews. The identity positioned the app as a premium, trustworthy product in a saturated market, while standing out with its quiet, intentional voice.
