Context
Ferro uses AI to help manufacturers and distributors streamline their supply chains. The product is complex and technical — the brand had to be clear, strong, and trustworthy without feeling cold.
Our approach
We built a brand strategy around precision and reliability. The name Ferro (Latin for iron) positioned the company as strong and foundational, evoking both metal and structure.
Visual identity
The logo is monospaced and grid-aligned — designed with mechanical precision. A deep steel-blue palette is accented by subtle neon tones to reflect tech energy. Graphic elements include line diagrams, node maps, and modular grids — echoing flow and systems thinking.
Outcome
The new identity helped Ferro break through with enterprise clients and integrate seamlessly across platform UI, product decks, and investor materials. It gave the company a cohesive, professional look with room to scale.
