Context
Flowboard is a kanban-based productivity app designed for individuals and small teams who need structure without friction. The goal was to create an interface that felt lightweight but powerful — a tool you could start using in seconds, but that wouldn’t limit your growth.
The product had to balance simplicity and scalability, with strong visual hierarchy, effortless drag-and-drop interactions, and real-time collaboration support.
Our approach
We began with user research to identify common frustrations with existing kanban tools — cluttered interfaces, rigid workflows, and visual noise. We focused on reducing UI friction, emphasizing speed, clarity, and calmness.
From wireframes to final UI, we prioritized actions over options. Every screen was stripped to its essentials. We introduced a system that allowed flexible card layouts, nested checklists, and timeline overlays — all within a single visual layer.
Visual design
The interface uses a soft neutral palette, with clear status indicators and strong contrast for active elements. Typography is functional and legible, with enough variation to guide the eye across tasks, columns, and board views.
Each card is a micro-environment: modular, editable, and expandable. Motion design helped support feedback — microinteractions signal changes, card drops, or sync events in real-time, without distraction.
We also designed a dark mode, accessibility contrast features, and touch-friendly spacing to support diverse usage contexts.
Design system
We built a full component library in Figma, including board layouts, card types, avatars, notifications, and label systems. This system supported rapid iteration across the product and helped developers maintain consistency across states and platforms.
We also provided documentation for spacing, grid behavior, animation patterns, and UI states (empty, loading, error, multi-select, etc).
Outcome
Flowboard launched in closed beta and received immediate praise for its simplicity and speed. Test teams noted lower time-to-adoption, fewer onboarding issues, and increased task completion visibility. The design system also accelerated dev velocity and reduced front-end bugs during rollout.
